How to persuade star candidates to join your business

The competition for top talent is fiercer than ever in today’s hiring market. As an employer, you can’t afford to sit back and wait for the best candidates to walk through the door – you need to sell yourself to highly in-demand talent and work hard to retain your star players. How? By offering a robust Employer Value Proposition (EVP) that makes top professionals aspire to be a part of your success. 

That’s where our comprehensive eBook comes in. Drawing on our extensive global network and local experience, we’ve discovered what motivates talented candidates in their job searches and turned those insights into actionable points to build a competitive EVP.    

Here are some of our key findings. 

Your company values matter to candidates

When choosing a job, today’s candidates evaluate a lot more than just the factors directly impacting their roles and remuneration. They also want a prospective employer’s values to align with their own. This means you need to sell your purpose and social conscience, emphasising your commitment to Diversity, Equity and Inclusion (DE&I) and Environmental, Social and Governance (ESG) issues.

Flexible working and benefits are critical differentiators

Remote and hybrid models are here to stay, with many professionals taking flexible working as a given. Benefits are also key to incentivising top talent to join and remain with companies. But take note: there’s rarely a one-size-fits-all solution to benefits packages, so to be ahead of the competition, you need to tailor benefits to your employees’ specific needs.  

Career development and personal recognition are paramount

Top candidates want to know how a potential employer will contribute to their professional lives – whether that’s through training opportunities, more seniority or new challenges. Beyond career progression, an equally vital piece of your EVP strategy is making employees feel appreciated through recognising good performance. 

Salary is still a key motivating factor 

Compensation remains an important practical concern. As living costs and inflation rise, higher pay will be a critical pull factor for professionals considering new opportunities. This means that any employer looking to create a compelling EVP cannot be overly cautious when it comes to remuneration. 

That’s just a brief glimpse of our top tips for optimising your EVP to attract and retain the best talent on the market. To find out how to build the foundations of a compelling, market-leading EVP, download our eBook now.  

At Page Outsourcing, we harness industry expertise, local knowledge and our own proprietary technology to analyse your EVP and help you attract your target candidates. To take advantage of our consultancy service, get in touch today.

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