• Talent Trends 2025: Compete on Clarity

    Stay ahead with insights that power smarter workforce decisions. 

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  • The Big Story

    Uncover global and local trends driving better talent strategies.

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    Compete on Clarity: Talent Trends 2025

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    Our Data, Your Way

    Explore what matters most to talent and how businesses are adapting.

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  • What’s inside?

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    Flexibility

    What hybrid and remote models' talent prefer and where it’s shifting.

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    Technology

    How GenAI is transforming recruitment, skills, and workforce planning.

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    Culture

    Which cultural factors attract and retain top candidates in 2025.

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    Values

    Why purpose-led hiring drives stronger engagement and retention.

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    Olly Harris

    Global Managing Director Page Outsourcing

    Workplace expectations have shifted—clearly and permanently.

    Talent Trends 2025 reveals that organisations are no longer just competing for talent—they’re competing on clarity.

    Employees want more than flexibility or career progression; they want a clear sense of purpose, culture, and the tools that support how they work. Employers, in turn, are under pressure to bring the same clarity to their values, expectations, and experience.

    The question is no longer just how to hire but how to align.

  • FAQs

    Talent Trends is a comprehensive study of skilled professionals across a multitude of industries. It provides data-driven analysis and actionable insights into the job market, helping businesses navigate the shifting labour market and shape their talent strategies.

    Some 50,000 participants were surveyed across 37 countries in Africa, Asia Pacific, Europe, North America, South America, and the Middle East over Q4 2024.

    The report provides employers with an end-to-end understanding of workers’ motivations, attitudes, perceptions, beliefs, and values. It identifies the key drivers within both the hyper-local and global talent landscapes in key areas such as flexibility, GenAI, values, and the future of work. 

    Yes, the report identifies the key drivers in talent development. By understanding the preferences and aspirations of skilled professionals, businesses can design effective talent development programmes and initiatives to nurture and retain their employees.

    The report covers data collected throughout November 2024, providing updated insights into the hiring and talent market for 2025.

    The insights in the report allow businesses to align their talent strategies with the preferences and values of skilled professionals. By understanding key trends in areas such as flexibility, GenAI, values, and the future of work, businesses can attract and retain top talent, creating a competitive advantage in the market.

  • Page Outsourcing Talent Trends 2025

    Welcome to our Talent Trends 2025 study, presented by PageGroup’s talent intelligence and insights experts, PageInsights.

    Talent Trends is our annual global survey of skilled professionals. We aim to provide data-driven analysis and actionable insights into the job market, ultimately helping our customers shape their people strategies.

    Whilst our 2024 survey uncovered a significant shift in the world of work, which we called 'The Expectation Gap', the situation has evolved again for 2025.

    On the one hand, workers have a growing list of expectations stretching far beyond competitive salaries and flexibility. On the other, employers are facing significant pressures in a rapidly evolving business environment, making it harder for both sides to meet in the middle.

    Finding people strategies that work for all is becoming more of a challenge - something we call 'Compete on Clarity’.

    You can explore what this means for your business in the content available on this page, where we outline the global story, drill down into the local picture in your market, and allow you to view our data your way with our interactive tool.