Gender bias in the workplace is not only an obstacle to equality – it is also a major stumbling block for businesses looking to optimise their performance. Stronger diversity and inclusion policies have been shown to spark innovation and to enhance commercial outcomes in numerous business areas. 

Despite this, gender bias persists in hiring across industries, with language use routinely privileging male applicants.  Therefore an excellent place to start is to create a more diverse and inclusive job advert.


This tool is adapted from Kat Matfield's Gender Decoder for Job Ads based on: Danielle Gaucher, Justin Friesen, and Aaron C. Kay (2011), Evidence That Gendered Wording in Job Advertisements Exists and Sustains Gender Inequality (Journal of Personality and Social Psychology, July 2011, Vol 101(1), p109-28).